The Tesla Cybertruck has always been a polarizing figure in the automotive industry, largely due to its outside design. Some critics argue that its controversial, unpainted, and reflective structure gives it the appearance of being designed by a child, while others who have fallen in love with it praise its futuristic and visionary appeal. However, one of the most esteemed automotive designers in the world, Giorgetto Giugiaro, has recently praised Tesla’s first prototype, lending further credence to its unique design.
Having reached the remarkable age of 85, the Italian design house boasts an impressive portfolio that includes iconic vehicles such as the original Volkswagen Golf, Lotus Esprit, Maserati Ghibli, and BMW M1, among many others. It comes as no surprise, then, that Giugiaro’s opinion carries significant weight in the automotive community. Although his career has spanned several decades, one cannot help but wonder what he would have created had the Cybertruck been released in the 70s or 80s, an era known for its experimental and angular designs.
Giugiaro’s talent extends beyond automobiles; he has also designed watches, cameras, and various consumer goods. Interestingly enough, he was responsible for the original DeLorean design, a vehicle that serves as a clear inspiration for the Cybertruck. This connection is not only evident in their square shape and unpainted stainless steel body panels but also in their shared controversy upon release. John DeLorean, the creator of the DeLorean, played a major role in its rise and fall, as it ended up being plagued by issues such as a weak engine and questionable construction quality.
It is undeniable that Elon Musk’s Cybertruck possesses a design that challenges the norm and defines its direction. Giugiaro, recognizing this, has expressed his willingness to assist Tesla in finding the right audience for their pickup. In an email interview with NPR, he pointed out that going against the grain is often seen as a provocation regardless of the industry. He believes this assertion holds true for sectors ranging from mobile technology to gastronomy. Giugiaro’s confidence in the Cybertruck’s success stems from the market’s inherent desire for individuals to stand out, emphasizing that it fulfills a need that many consumers seek. With this in mind, Giugiaro firmly believes that Cybertruck will find its admirers and thrive in the market.
While controversy can generate attention and boost sales, it is important to acknowledge the fate of the original DeLorean. Despite the fame it gained from the hit car movie Back to the Future, it remained in production for a mere year and sold fewer than 10,000 units during its short run. The financial struggles faced by the company further contributed to its abrupt disappearance. This cautionary tale reminds us that even renowned designs can falter if they are not supported by a stable foundation.
In conclusion, the Tesla Cybertruck’s outside design continues to divide opinions in the automotive industry. While some critics dismiss it as childlike and amateurish, others admire its futuristic and visionary aesthetics. Giorgetto Giugiaro, an esteemed automotive designer, has offered his praise for the prototype, cementing its credibility. With his extensive experience and success, his endorsement signifies a significant vote of confidence. Although controversy can create buzz and propel sales, the challenges faced by the DeLorean serve as a reminder that financial stability is crucial for long-term success. Nonetheless, it is clear that Elon Musk’s Cybertruck design sets a clear direction and will undoubtedly find its unique audience in the ever-evolving market.
