Google Trends has become a popular tool for keyword popularity research over the years. However, it has its limitations and cannot help users uncover new patterns or emerging trends that they may not have noticed before. Many SEO and marketing professionals have found the need for alternative tools to supplement their research and analysis. As we look toward 2025, here are the top 10 Google Trends alternatives that can provide valuable insights and help users stay ahead of the curve.
One of the most promising alternatives to Google Trends is Exploding Topics. This tool scours the web for emerging trends in a wide range of industries and disciplines. Users can explore over 1 million topics without needing to enter specific search terms, unlike Google Trends. Exploding Topics has the advantage of revealing new trends before they become widely known, giving users a competitive edge in identifying hot topics and products early on. For example, the tool identified the trend of "AI writing tool" in May 2020, leading to a surge in search interest by 50 times in the SaaS category. Similarly, Exploding Topics foresaw the rise of "air fryers" in June 2019, 18 months before the product category gained mainstream popularity. This tool is particularly useful for marketers looking for the next big trend, investors seeking guidance, and eCommerce companies trying to predict consumer demand.
Another powerful alternative to Google Trends is Semrush, which is geared towards social media marketers, content creators, bloggers, and digital marketers. Semrush offers a range of tools for keyword research, content development, paid advertising, rank tracking, competitor analysis, and more. The software is user-friendly and comes in three different packages tailored to different user needs. However, teams without technical SEO knowledge may struggle to utilize all of its features to their advantage and could end up paying for products they don't fully utilize. Semrush ranges in price from $139.95 to $499.95 per month, with yearly discounts of up to 17%.
Treendly is another alternative that markets itself as "Google Trends on steroids." This tool provides a trend database and personalized trend reports to help users discover new industry trends. Users can search, filter, and analyze trends across multiple platforms, such as Google, YouTube, and Amazon. Treendly offers two premium plans: Starter for $49 per month and Enterprise with custom pricing. The Starter plan has limitations, such as tracking only 25 trends and lacking custom report capabilities, so users may find better value with the Enterprise plan.
In conclusion, while Google Trends remains a valuable tool for keyword research, it falls short in providing insights into emerging trends that users may not have noticed before. The aforementioned alternatives, such as Exploding Topics, Semrush, and Treendly, offer powerful features and capabilities that can help users stay ahead of the competition and identify new opportunities in their respective industries. By using these tools in conjunction with Google Trends, marketers and SEO professionals can gain a more comprehensive understanding of the ever-evolving landscape of search and consumer behavior, ultimately giving them a competitive edge in their marketing and business strategies.